Bell Equipment Aims to Build ’Tremendous Success’

Mon July 14, 2014
Aggregate Equipment Guide

Global articulated dump truck (ADT) specialist Bell Equipment aims to build on the "tremendous success" it has achieved since its return to the North American markets last year by introducing the new Bell E-series generation of haulers.

The Bell E-series includes the smaller B25E and B30E models, which live up to the Bell design philosophy to provide class leading power to weight-ratios, advanced engine and drivetrain characteristics, while setting new standards in safety, driver comfort and truck management, according to the manufacturer.

The new Bell E-series showcases improvements Bell has made in the key areas of performance and fuel efficiency. ADT functionality has likewise been taken to new levels with customer-focused advancements and the highest level of automated machine protection. The all-new truck platform has been specifically engineered to handle future emissions requirements and take ADT innovation into the next era.

President of Bell Equipment North America (BENA), Neville Paynter said: "The Bell E-series feels like a long awaited occasion due to the fact that we couldn’t launch a small machine in the market until January 2014 and we are confident that the E-series will quickly establish itself as a solid workhorse."

He added that Bell Equipment also will target the larger truck market in 2014 with its B50D, the world’s first and only production 50-ton (45 t) artic hauler. Drawing from the vast experience Bell Equipment has in the development and manufacture of ADTs, the B50D has a decade-long track record elsewhere in the world.

Although the truck only became available in North America for the first time in 2013, it created an immediate impact winning the Construction Equipment magazine’s Top 100 Award, which highlights the most significant new products announced each year.

Paynter said: "We are thrilled that Bell Equipment has been recognized for our investment into research and development and for our strides in ADT innovation. It is fortuitous that we have been able to bring our B50D to North America at a time when the market is trending towards moving more with less and larger ADTs are becoming more popular.

Bell also recently showed the evolution of its own fleet monitoring system, Fleetm@tic, which has been fine tuned and upgraded for the E-series to offer real-time tracking as an industry first and set a new benchmark in user friendliness.

Commenting on Bell Equipment’s first year back in the territory, Paynter reported that initial market penetration has been better than expected due to the dedication and commitment shown by the appointed distributors and Bell Trucks America (BTA), the joint venture formed by Bell and several renowned U.S. construction investors to establish and manage a nationwide Bell distribution network.

Wajax Equipment is the appointed distributor in Canada territory while BTA has appointed 10 dealers in North America, namely: Four Seasons Equipment Inc. in Houston, Texas; Hills Machinery in South Carolina and North Carolina; Heavy Equipment Rentals & Sales LLC, in Corona, Calif.; Highway Equipment Company in western Pennsylvania; Riverbend Machinery in Colorado; Earthmovers LLC in Florida; Harter Equipment in New Jersey; Orion Equipment in Washington; Newman Tractor in Kentucky; and Tracey Road Equipment in New York State.

Paynter said: "The BTA business footprint covers about 19 specific territories that we have mapped out. This is really exciting for us considering we set ourselves the target of appointing four or five dealers in 2013.

"We’ve been very selective in our dealer appointments because we’re here for the long run. We want to build sustainable relationships and not just move trucks in the short term. This year we will continue with the dealer appointment thrust and at the same time build on our support to the dealer network. We will be very active in working with dealers to make retail sales to their customers to ensure we get the right numbers for ’first in dirt’ sales."

This story also appears on Construction Equipment Guide.