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Sell Your MachinesMon March 24, 2014
Aggregate Equipment Guide
Curry Supply Company and Reading Truck Body LLC recently announced a strategic partnership.
This collaboration will allow Curry Supply to extend its commercial vehicle line-up into the light- and medium-duty service truck category, providing more resources, expanded product portfolios and market reach for customers.
Extending an already-successful product line with a complementary offering was top-of-mind, when Curry Supply considered the advantages of a partnership.
"Curry Supply Company and Reading Truck Body both have solid reputations of providing top quality products in their respective segments," said Jason Ritchey, president of Curry Supply Company. "Joining forces with Reading Truck Body in this category will extend our portfolio of vocational bodies. We are excited about the opportunities this partnership presents for both companies."
For Reading Truck Body, a leading manufacturer of vocational truck bodies, the decision to partner with Curry Supply aligned with goals to strengthen the company’s distribution channel.
"Teaming with a like-minded company whose leaders share our fundamental beliefs in service, quality and value made this strategic decision easy to make," said Brian Nadel, president and CEO at Reading Truck Body. "Opportunities to expand internationally, as well as support new industries, are now a reality ? all as part of our ongoing commitment to increase value and deliver results for our customers."
For more information, visit www.ReadingBody.com or www.CurrySupply.com.
This story also appears on Truck and Trailer Guide.