Kenworth of Ala., Miss. Changes Name to Truckworx

Wed July 25, 2012
Aggregate Equipment Guide

Kenworth of Alabama and Mississippi, which operates six full-service commercial truck dealerships and service centers in the two states, has changed its name to become Truckworx.

In addition to the name change, Truckworx recently unveiled a new logo to employees and customers.

The rebrand comes in response to significant company growth and will lay the groundwork for Truckworx’s continued expansion.

Truck sales at the company are up 108 percent over the same time last year, and in May the company’s service department broke a company record for business volume for Truckworx 34-year history.

Truckworx also has increased its employee base by more than 70 percent in the past five years, now employing more than 250 people. It opened a new Huntsville, Ala., dealership in 2011, and several Truckworx dealerships have added new truck and trailer brands to their retail departments in the past 12 months. Truckworx is now planning expansions of some of its existing dealerships to meet space demands as business grows.

“Our company growth has accelerated over the last 18 months,” said Truckworx President Bob Mitchell. “As we continue to diversify our retail lineup, grow our parts and service departments and plan the addition of new locations, we wanted to create a brand that we could own and that truly reflected our scope of services.”

The company continues to serve as the primary retail outlet for Kenworth brand trucks in Alabama and Mississippi, and Truckworx is the nation’s fifth largest Kenworth dealer in terms of new truck sales. Truckworx is also a leading dealer in the southeast for Hino and Isuzu trucks.

About Truckworx

Headquartered in Birmingham, Ala., Truckworx was founded in 1978 by company President Bob Mitchell and his parents B.B. and Betty Mitchell. With more than $150 million in annual revenue, Truckworx operates full-service commercial truck dealerships in Birmingham, Ala.; Dothan, Ala.; Huntsville, Ala.; Jackson, Miss.; Mobile Ala.; and Montgomery Ala. It also operates a truck parts store in McComb, Miss.

For more information, visit www.truckworx.com.

This story also appears on Construction Equipment Guide.