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Case Co-Sponsors Sheltra Motorsports Car

Tue November 11, 2008
Aggregate Equipment Guide

Stock car racing and construction equipment fans saw a new sponsor at the final two NASCAR Nationwide Series (NNS) races — a Case sponsored No. 4 Dodge Charger driven by NASCAR rookie Patrick Sheltra of Sheltra Motorsports. The Nov. 8 race was at Phoenix International Raceway and the season finale was held at Homestead-Miami Speedway on Nov. 15. Joining Case as a sponsor is Briggs Construction Equipment, a Case dealership with 21 locations in the southeast United States.

“NASCAR has some of the most brand loyal fans in all of sports,” said Ion Warner, senior director of marketing, North America, Case Construction Equipment. “Our sponsorship of Sheltra Motorsports and our visibility will give race fans at the tracks — and the millions watching on television across the country — another reason to get excited about Case construction equipment.”

“We’re honored to represent Case,” said Sheltra. “This is an enormous opportunity for all of us and we certainly plan to make the best of it. Both races are an instrumental part of the Nationwide Series and we hope to find ourselves in the hunt for a good finish, while making our marketing partners proud.”

Sheltra’s family, owners of Sheltra Motorsports, also owns Sheltra & Son Construction Inc. Specializing in road and bridge construction and underground work, Sheltra & Son Construction currently owns two Case excavators (a CX330 and a CX240), and several Case 621 D wheel loaders.

The NASCAR Nationwide Series features 35 races in 2008 — 26 combination events with the NASCAR Sprint Cup Series and three in conjunction with the NASCAR Craftsman Truck Series. There are 26 race tracks on the schedule divided among 20 U.S. states, Canada and Mexico.

Sheltra Motorsports is a three-tier Motorsports operation consisting of dirt and asphalt competition. Headquartered in Indiantown, Fla., with additional operations in Richmond, Ind., and Whitesville, Ky., Sheltra Motorsports is owned by Richard, Grace and Patrick Sheltra.

This story also appears on Construction Equipment Guide.



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